With the success of Snowpiercer, which debuted day-and-date on VOD and in theatres, Weinstein Co. will now tread into uncharted waters with their upcoming Paul Potts bio One Chance. The film, starring James Corden, will see its release on Yahoo Screen, for free, 10 days before it hits theatres.

One Chance has already been released in several international markets, and has earned about 10M so far.

Will this new strategy help build a strong word of mouth for an underdog film? Or, more importantly, for an underdog streaming service like Yahoo Screen?