Box Office Predictions: ‘Moana’ To Lead A Slow Weekend

With our widest new release being Incarnate, opening in 1700 screens, this is definitely a catch-up week. However, this weekend is traditionally always brutal as films drop 50-60% almost no matter what. A really amazing week-to-week hold film will still drop 40%, just because of the post-Thanksgiving doldrums. There are quite a few proven crowdpleasers out right now (Moana, Beasts, Strange, Trolls) that will see their harshest drops to date. Still, Moana will lead the pack as the freshest crowdpleaser out there. Incarnate isn’t expected to do much. Despite the fact that Krampus performed well in this same timeframe, Incarnate … Continue reading Box Office Predictions: ‘Moana’ To Lead A Slow Weekend