Weekend Box Office- May 17th-19th

1) Star Trek: Into Darkness- 70.5 weekend, 84.0 total

These are interesting times when a 70.5 opening can be considered a disappointment for the Star Trek franchise. That’s because the film was overhyped, and projected initially to do 100M over four days. This is still a strong opening, and regardless of how you feel about the sequel, it’s on track to break 200M, easily. This next week adds some incredibly fierce competition that will knock it down a few pegs, and will set the tone for a more stable final prediction. Right now, I’m guessing somewhere around 240M, but I could see a harder than deserved drop due to Fast 6 and Hangover 3.

2) Iron Man 3- 35.1 weekend, 337.0 total

Dropping 51% in its third weekend, Iron Man 3 continues to be a strong force for ticket buyers. Just like Star Trek, however, next week features two high profile sequels targeting a male audience. Expect Iron Man 3 to lose another large chunk of box office.

3) The Great Gatsby- 23.4 weekend, 90.1 total

The summer typically features a few high profile flops, and The Great Gatsby had its naysayers (including me). However, the Leo Dicaprio film is proving itself against more typical summer fare. Next week won’t be as bad for Gatsby, as it targets a large female audience that won’t be as interested in Hangover or Fast sequels.

4) Pain and Gain- 3.1 weekend, 46.5 total

5) The Croods- 2.7 weekend, 176.7 total

6) 42- 2.7 weekend, 88.7 total

7) Oblivion- 2.2 weekend, 85.5 total

8) Mud- 2.1 weekend, 11.5 total

9) Peeples- 2.1 weekend, 7.8 total

10) The Big Wedding- 1.1 weekend, 20.1 total

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