It’s May 1st, which means it’s time to jump back to February and discuss how the major releases of the month performed. I try and take everything we’ve seen into account before determining if a film was a hit or … Continue reading February Releases: How’d They Do?
LEGO Batman didn’t quite hit the 60M many were expecting, but 54.5M total is good. Fifty Shades of Darker did much better than expected, and somehow managed a B+ cinemascore, which is up from the C+ the original received. I … Continue reading Weekend Box Office: ‘Lego’, ‘Shades’, ‘Wick’ all impress
Here’s the thing. Split has been doing really well. It opened above expectations, and it only dropped 35% last weekend. It’s on track to be the first 100M release of 2017, possibly as early as this weekend (but more likely … Continue reading Box Office Predictions: Is ‘Rings’ A Hit?