I mean, a reign of terror at the box office… for other films. The Spongebob Squarepants sequel actually destroyed the opening of the original, opening to 56M over the three day weekend. It’s now the 5th highest opening weekend of … Continue reading Weekend Box Office: ‘Spongebob’ Ends Bradley Cooper’s Reign Of Terror

I do expect that the (surprisingly) well reviewed Spongebob Squarepants sequel will reach the top slot at the box office. Yes, there are other kids films in the marketplace, but Spongebob is a big franchise, and the name recognition will … Continue reading Box Office Predictions: ‘Spongebob’ Will Beat Sniper

I do believe American Sniper set a Super Bowl record this weekend, grossing 31.8M, which is more than the Hannah Montana concert movie did to set the Super Bowl record at 31.1M. The Loft barely squeaked into the Top 10, … Continue reading Weekend Box Office: ‘Sniper’ Sets A Record?

Super Bowl weekend is a traditionally slow weekend. Project Alamanac is targeting teens, who will come out on Friday night, while The Loft goes after couples. I’m not sure the target demo for Black or White watches the Super Bowl … Continue reading Box Office Predictions: Get Ready For Some Football!

1) American Sniper- 64.3M Weekend, 200.1M Total 200 million in 10 days of wide release. That’s pretty spectacular. It’s on a pretty solid trajectory for 300M. It only slid 27% from week 1 to week 2. There’s no way it … Continue reading Weekend Box Office: ‘Sniper’ Continues A Historic Run

1) American Sniper- 45M Weekend, 180M Total American Sniper looks to drop about 50% to 45M. It has been holding up extremely well midweek, and could do a rather ridiculous 180M in just 10 days if my 45M prediction holds … Continue reading Box Office Predictions: Nothing Can Touch ‘Sniper’

In what is completely unprecedented, American Sniper smashed and decimated the competition this week. 90.2 million for a film in January is just batshit crazy. Not only is it almost 50M higher than the previous January record holder Ride Along … Continue reading Weekend Box Office: ‘American Sniper’ Goes Crazy At The Box Office

Liam Neeson managed the 2nd highest opening in January ever with Taken 3, debuting at 40.4M, just behind last years Ride Along (which broke the record with 41.5M). It was considerably beyond the rest of the competition, as you can … Continue reading Weekend Box Office: Liam Neeson Takes The Box Office For All Its Worth

Will the weather affect moviegoing this weekend? Or will poor reviews stall the final Taken movie? One thing is for sure, Taken 3 is going to rule the box office. The MLK Jr flick Selma is also likely to do … Continue reading Box Office Predictions: Will Audiences Be ‘Taken’ A Third Time?

1) The Hobbit: Battle Of The Five Armies- 21.9M Weekend, 220.7M Total 2) Into The Woods- 19.1M Weekend, 91.2M Total 3) Unbroken- 18.3M Weekend, 87.8M Total 4) The Woman In Black 2- 15.1M Weekend, 15.1M Total 5) Night At The … Continue reading Weekend Box Office: ‘Hobbit’ Wins Again, ‘Woman’ Overperforms

The Woman In Black 2 opens this weekend, but without Daniel Radcliffe, an without a new star to replace him. This starless film is hoping people liked the first, because with a 27% on Rotten Tomatoes, they won’t be coming … Continue reading Box Office Predictions: ‘Woman’ Won’t Impact Much

The Hobbit remained on top this weekend. Unbroken overperformed, and even beat out Into The Woods by a little bit. However, Into The Woods had a better per screen average, 12K vs 10K. The Imitation Game maintained a high PSA … Continue reading Weekend Box Office: ‘Unbroken’ and ‘Woods’ Neck and Neck

1) Unbroken- 15.5M Christmas 2) Into The Woods- 15.0M Christmas 3) The Hobbit: The Battle Of The Five Armies- 13.1M Christmas 4) Night At The Museum 3- 7.3M Christmas 5) The Gambler- 5M Christmas 6) Annie- 4.6M Christmas 7) The … Continue reading Christmas Box Office: ‘Unbroken’ Surprised Me