Box Office Predictions: ‘Moana’ To Lead A Slow Weekend

With our widest new release being Incarnate, opening in 1700 screens, this is definitely a catch-up week. However, this weekend is traditionally always brutal as films drop 50-60% almost no matter what. A really amazing week-to-week hold film will still drop 40%, just because of the post-Thanksgiving doldrums. There are quite a few proven crowdpleasers out right now (Moana, Beasts, Strange, Trolls) that will see their harshest drops to date. Still, Moana will lead the pack as the freshest crowdpleaser out there. Incarnate isn’t expected to do much. Despite the fact that Krampus performed well in this same timeframe, Incarnate … Continue reading Box Office Predictions: ‘Moana’ To Lead A Slow Weekend

Box Office Predictions: Will The ‘Bough’ Break ‘Sully’?

In the tradition of No Good Deed and The Perfect Guy comes When The Bough Breaks, which is hoping to stir up another 20M+ opening for a thriller with a primarily black cast in September. To help, the film stars Morris Chestnut, who was also in The Perfect Guy. The studio behind it is trying to act surprised, saying they hope for a 12-14M opening, but most people think this is going to replicate the success of the others and get at least 20M. The question is, will it beat Sully? Sully is currently tracking in the low 20’s, as … Continue reading Box Office Predictions: Will The ‘Bough’ Break ‘Sully’?